KOINSTREET
VISUAL DESIGN
CLIENT: KoinStreet
ROLE: UX/UI Designer
TIMELINE: 1 week
TOOLS: AdobeXD
SKILLS: Competitive analysis, feature analysis, sketching, wireframing, high-fidelity mockup
PROJECT DETAILS
THE CLIENT
KoinStreet aims to make blockchain technology and cryptocurrency more accessible by building a community that could bring new users and seasoned crypto-traders together. Benefits of the platform include the ability to copy-trade and find relevant content for more education and knowledge.
THE CHALLENGE
To make KoinStreet's mission and benefits clearer to users who want to learn more about cryptocurrency.
PROJECT GOALS
1. Add clarity to KoinStreet's mission statement and offerings.
2. Create trust in users so that they are more encouraged to use KoinStreet's services.
FINAL DELIVERABLES
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High-fidelity mockup of landing page
CURRENT LANDING PAGE
HEURISTICS ANALYSIS
I started by analyzing KoinStreet's landing page on my own and marking areas I thought could use improvement. Though I didn't have time for usability testing, I did conduct competitive analyses later on to see what other popular cryptocurrency sites were doing.
IDEATION
After looking through KoinStreet's landing page, I chose three competitors (Luno, Paxful, Coinbase) to see what features they had. Then, using a prioritization chart, I narrowed down the components of the website and began organizing them in different ways on a whiteboard and then transferred these into more detailed sketches.
DESIGN
PHILOSOPHY
My philosophy for this project was to take what existed within KoinStreet and make it shine. In order to do that, I went through KoinStreet's social media accounts and screen shotted colors and imagery to spot trends and see how they were marketing themselves on other platforms.
FINAL WIREFRAME
FINAL MOCKUP
NEXT STEPS
I would want to conduct usability testing on this mockup with users who are familiar with cryptocurrency.
Though this was very much outside of the scope of this project, I would also like to interview target users to see what they thought about KoinStreet's offerings.