USDA - eManagement Platform
UX/ UI Design & User Research
Overview
USDA had just released a management platform that allowed hemp growers to apply for licenses, list their growing lots, and submit test results to ensure they stayed in compliance with federal laws.
We were brought in to design and develop highly requested enhancements that would improve usability for existing users and create a new feature for law enforcement to look up growing lots. In addition, our clients were curious about how users felt about this tool and the hemp program as a whole so they could identify future priorities
CLIENT: USDA
ROLE: UX Designer and Researcher
TEAM STRUCTURE: Interdisciplinary team of Business Analysts, Developers, and Testers
TIMELINE: 10 months
TOOLS: Sketch, Abstract, JIRA, Microsoft Suite, Zoom
FINAL DELIVERABLES: User Interviews, Surveys, Affinity Mapping
PROJECT DETAILS
THE CLIENT
USDA needed a product for producers of a plant so the USDA could ensure compliance for controlled substane for suppliers and growers. Conducted interviews, implemented requested solutions, and led a virtual workshop to help clients prioritize new enhancement requests.
Look up year that executive order was passed
USER GROUPS
- Producers - grew hemp and need to manage their profiles. Are required to have product sampled to ensure compliance of THC levels
- Sampling Agents - Went to farmers and took samples of their products to ensure compliance with the law
Timeline: 10 Months
Role: Sole designer
Role: Sketch & Abstract
PROJECT GOALS
1. Improve the Producer experience by x,y,z enhancement
2. Create mobile and browser based search tool for law enforcement to be able to search for approved grower licenses
3. Discover general Online Learning Preferences so that future lessons could achieve and maintain high levels of user engagement and satisfaction.
FINAL DELIVERABLES
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Research synthesis for current state analysis of current platform
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Designs for most requested enhancements from users
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Usability tests and user interviews
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Prioritization workshops to identify which enhancements clients should focus on next in order to best serve their users
Producer and Sampling Agent Enhancements
What our client wanted to know:
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Were students enjoying the coursework and finding it meaningful?
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How can we make our lessons more interactive and engaging?
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Should our business switch to a different Learning Management System?
To answer these questions, we started with two concrete goals.
LMS Competitive Analysis
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This would help our client see which LMS platform would best suit their current and future needs.
User Surveys and Interviews
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We needed to hear about the experiences of current users and alums to see what could be done to improve their experience.